Pricing before selling · 7 min read
How do you price an apartment before selling?
An asking price is neither a guess nor the highest figure in an advert. Start with relevant transactions, the apartment and building, and a plan to assess market response.
Asking price versus transaction price
An advert expresses the seller’s expectation. A completed transaction records an agreed price. The Israel Tax Authority database can be searched by location, parcel and property type, but reported deals do not replace a review of differences.
- Collect completed deals and competing adverts.
- Record date and property characteristics, not just price.
- Separate verified facts, missing information and estimates.